Inaugurated on April 30, 1991, Shopping City has established itself as one of the main malls of Belo Horizonte. After the project was the only of its kind in the central area of the capital of Minas Gerais and was in fact one of the main factors to revitalize the region. Shopping down town as a differential in relation to competition, since most of the consumers who come into their stores already do with making purchasing decisions, and be expressive content of impulse buying.