The burgundy and cream liveried buses have themselves become part of the London Landscape. The Big Bus Tours has won three awards at the Visit London annual awards ceremonies and was nominated for London's Best Tourism Experience in 2009.

In 2002 the company began an operation in Dubai and now boasts 46 buses in its Dubai fleet. In 2003 the company opened in Philadelphia in partnership with Philadelphia Trolley Works.

Wherever possible the Company looks to enhance the visitor sightseeing experience by providing added value. Walking Tours have been a successful inclusion in London, and sightseeing cruises have proven popular additions to the Big Bus experience in both London and Dubai.

Still predominantly owned by the Maybury family, in 2007 the company announced an investment partnership with the UAE based Al Fahim Group which has enabled the company to broaden its horizons further.

The company is currently planning further expansion in Europe, the Middle and Far East, and welcomes enquiries about possible franchise or joint venture operations.